Our Insights: Stay on the Cutting Edge

Why Mystery Shopping Is the Key to Better Overall Store Management

  Measuring Conditions vs. Engagement A recent post of ours struck a chord with quite a few readers. The question we raised (How can brands excel...

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Guest Post: The Expanding Digital Divide Between Consumers And Retailers

  Consumers want it all … but just how much can retailers deliver? I'm fortunate to have an opportunity to travel to India next...

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3 Things Your Brand Promise Must Have

  Few things irk consumers more than an empty brand promise. You know the feeling. A brand makes a sweeping claim: “We deliver the best.” However,...

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