Our Insights: Stay on the Cutting Edge

What Is Customer Journey Mapping?

Every customer in your store is on a quest to fulfill a need. Along the way, they’ve encountered a series of touchpoints. Somehow, they interacted with...

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What Mystery Shopping Services Reveal About Your Brand

For retailers looking to optimize the in-store experience—in the hopes of elevating their brand and improving their bottom line—mystery shopping is a must have. Mystery shopping...

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How Mystery Shopping Companies Improve the Customer Experience

How important is it to improve the customer experience? An American Express study answers that question. Seventy percent of shoppers spend 13% more with companies providing...

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