Our Insights: Stay on the Cutting Edge

The 5 Wins of In-Store Customer Engagement

Customer engagement is the relationship that exists between a customer and a brand, product or service. The exact definition of customer engagement (and the role of customer experience...

How Does Your Company Drive Brand Loyalty?

It’s no secret that brand loyalty is an important factor in a company’s success. In fact, it’s likely that the top 20% of your customers generate about 80%...

When Is It Time to Start a Mystery Shopping Program?

It’s well documented that most customers care more about the overall experience they have with your brand than any other factor in their purchase, including price. Designing a...