Our Insights: Stay on the Cutting Edge

What Customers Hate about Shopping

We Shop Differently.   In Katy, Texas, there is a women’s clothing store named Mimosa Rose. Prominently displayed in this shop is a sign that says, “If shopping doesn’t...

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The 5 Wins of In-Store Customer Engagement

Customer engagement is the relationship that exists between a customer and a brand, product or service. The exact definition of customer engagement (and the role of customer experience...

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How Does Your Company Drive Brand Loyalty?

It’s no secret that brand loyalty is an important factor in a company’s success. In fact, it’s likely that the top 20% of your customers generate about 80%...

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