For Earth Day on April 22, Toys “˜R’ Us launched an eco-friendly line of toys including Natural Wooden Toys, Natural Cotton plush animals, and Organic Cotton Dolls. More children and parents are becoming environmentally conscious and the introduction of eco-friendly toys by Toys “˜R” Us shows how the company is making an effort to cater to this lifestyle.
Toys “˜R’ Us further differentiates their product offerings and has a competitive advantage over other retailers who do not have an eco-friendly line. For children, they can enjoy the benefits of all natural toys that do not have chemicals or lead paint which other toys non eco-friendly toys might have.
