Insights

Black Friday Launch Pad for Brand Social Media

Posted on November 25,2009 by admin in Customer Experience

There is mounting evidence in the use of social media, such as Facebook and Twitter, as an advertising medium. A prime example is the way that brand marketers are targeting Black Friday by sending out messages featuring special deals for their followers. Why? A recent blog post on Simple Thoughts quotes Deloitte Research as saying that, “One in five shoppers plans to use the sites in their holiday shopping this season.”

It has been widely reported that retailers and manufacturers have been effectively using sweet deals to attract consumers to follow their company presence on various social media outlets. The hope is that shoppers will continue to follow and build brand loyalty. Black Friday, the biggest shopping day of the year, presents itself as a great jumping off point to disseminate information and gain followers. Hundreds of special offers are being leaked to vigilant consumers.

Brand marketers get additional penetration from special deal sites such as dealnews.com who also track and list Black Friday offers. Many e-commerce deals extend to the Monday after Thanksgiving, now known as Cyber Monday, because of consumers’ propensity to shop from their computers that day.