Retail Benchmarks Holiday Season 2010 – Toy Category

In recent weeks, ICC/Decision Services conducted 1621 mystery shops measuring 9 categories at over 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery Shopping and Secret Shopping efforts. In the toys category our mystery shoppers visited Toys … [Read more...]

Retail Benchmarks Holiday Season 2010 – Sporting Goods Category

In recent weeks, ICC/Decision Services conducted 1621 mystery shops measuring 9 categories at 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery Shopping and Secret Shopping efforts. In the Sporting Goods category, The Sports Authority came … [Read more...]

Retail Benchmarks Holiday Season 2010 – Specialty Category

In recent weeks, ICC/Decision Services conducted 1621 mystery shops measuring 9 categories at 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery Shopping and Secret Shopping efforts. The specialty category is where our Mystery Shoppers found … [Read more...]

Retail Benchmarks Holiday Season 2010 – Office Supply Category

Our recent survey of 54 brick-and-mortar stores included visits to 30 locations at each chain across the country. Over 1,600 store visits were conducted over the last two months and 10,000 data points collected. In the office supply category, these three placed one, two and three respectively: … [Read more...]

Retail Benchmarks Holiday Season 2010 – Off Price Category

Off Price retailers are not expected to have an amazing service and selling experience...right? Their low prices and "great finds" speak for themselves. While this may be true, there still exists the opportunity to improve. In recent weeks, ICC/Decision Services conducted 1621 mystery shops … [Read more...]

Retail Benchmarks Holiday Season 2010 – Home Improvement Category

ICC/DS Mystery Shoppers conducted 1621 mystery shops in recent weeks measuring across 9 categories at 50 plus retail chains in 30 locations across the country and gathering over 1600 data points. In the home improvement category, Home Depot came out just ahead of Lowe’s. Interestingly, both stores … [Read more...]

Retail Benchmarks Holiday Season 2010 – Electronics Category

ICC/Decision Services conducted 1621 mystery shops in recent weeks measuring 9 categories at 50 retailers in 30 locations per retailer. That resulted in over 10,000 data points gathered by our Mystery Shopping and Secret Shopping efforts. In the electronics category the top three stores are:  Game … [Read more...]

Retail Benchmarks Holiday Season 2010 – Department Stores

Our recent survey of 54 brick-and-mortar stores included visits to 30 locations at each chain across the country. Over 1,600 store visits were conducted over the last two months and 10,000 data points collected. In the department store category, Nordstrom ranked first, followed by Macy’s, J.C. … [Read more...]

Retail Benchmarks Holiday Season 2010 – Apparel Category

Who will benefit most from what promises to be a better year for consumer holiday spending? We decided to find out. We conducted 1621 mystery shops in recent weeks measuring across 9 categories at 54 retailers in 30 locations per store. Our mystery shoppers found the top five in the apparel … [Read more...]