A New Twist on Geo-Targeting

The North Face, the outdoor and apparel retailer is testing a new geo-targeting strategy known as ‘geo-fencing’. Customers can opt-in to receive ‘auto check-in’ service which allows North Face to send an SMS message via a smart or standard cell phone. Essentially, users are opting to be identified … [Read more...]

The Value of Facebook Fans

Facebook wields power and influence. People are influenced by the preferences of the people they connect and communicate with online. According to a Retail Daily survey, 38% of respondents reported that they would likely become a fan of a brand if they saw a family member or close friend do … [Read more...]

Strong Holiday Season Predicted

The International Council of Shopping Centers released its forecast Tuesday, predicting an increase in sales during the holiday shopping season of between 3% and 3.5%. The National Retail Federation expects holiday sales to rise 2.3% over last year to $447.1 billion, the biggest increase in three … [Read more...]

These Are Not Your Mother’s Green Stamps

Remember S&H Green Stamps? They were an incentive for grocery shoppers back in the ‘60s and early ‘70s. Spend money, get stamps, trade the stamps for goods. Proctor and Gamble is part of a new take on this concept and are, according to AdAge.com backing a first-of-its-kind effort to reward … [Read more...]

ICC/Decision Services Launches Springboard Process Ensuring Successful, Results-Driven Customer Experience Programs

ICC/Decision Services, a NYC-based international Customer Experience Management company which counts many major North American retailers as clients, announces the launch of its Springboard Process today. Designed to provide the tools necessary for the successful launch and implementation of customer … [Read more...]

Shopping Lists Rule – Are You On Their List?

Recent studies by the NPD Group tell us impulse shopping in grocery stores is down, list-making is up. 94% of households create a list and 72% rarely or never deviate from it. The thing then, is to be on their list. Women do most, but not all the shopping and about 40% of the list is contributed to … [Read more...]

Social Shopping – Is It On Your Radar?

If Facebook were a country it would be the fourth largest in the world with a population equal to the United States. It has surpassed Google as the most frequented website in the world. The profile feature in Facebook allows for demographic sorting unlike anything advertisers have ever experienced … [Read more...]

New Shopper Profile – Frugal is Trendy

The current economy has changed the shopper profile. Years ago, department stores shoppers didn’t shop other channels. Today, being frugal and saving money is a trend. Consumers who previously wouldn’t think of shopping in the dollar store can be heard bragging about the great buy they got shopping … [Read more...]