3 Interactive Technologies That Will Enhance Your Customer Experience

The results are in: the majority of retail shoppers want brands to make interactive technology part of the in-store customer experience. Recent studies have ranked interactive displays as some of the “Seven Technologies That Are Redefining the Retail Experience” and found that more than 54% of … [Read more...]

Top 3 Social Networks For Converting Online Shoppers Into In-Store Shoppers

Social media can be a powerful way to show online shoppers what makes a trip to the shops memorable and exciting. It allows you to speak directly to potential customers on the web, engage them with a valuable and personal voice and ultimately remind them of the ‘human element’ absent from the online … [Read more...]

How To Make Suggestive Selling A Part Of Your Customer Service Strategy

Customer service interactions can be a delicate matter for many companies when getting it wrong can quickly leave a loyal customer with a sour taste in their mouth. Most of us have been on the receiving end of a poorly executed customer service experience. Whether it’s over the phone or in person, … [Read more...]

3 Ways to Recover From Customer Experience Mistakes

Every retailer knows making customers happy is the easiest way to get them back in the store the next time they shop. The customer experience––whether it takes place online or offline––is one of the biggest factors shoppers pay attention to when deciding if a store is worth coming back to. Great … [Read more...]

3 Benefits of Retail Customer Journey Mapping

Considering the complexity of today’s retail world as technology gives shoppers more power to find what they need both inside and outside of the store, mapping these journeys has become an essential evaluation tool––one that is more simple and powerful than you might think. In short, customer … [Read more...]

4 Frequently Asked Questions About Customer Experience Programs

Whether you’re learning about customer experience management programs for the first time, or are trying to improve on your next program, questions arise among newcomers and experienced retailers alike. In order to better understand what the evaluation process is all about, context is key. That’s … [Read more...]

5 Helpful Customer Experience Resources To Start Following Today

As much as we’d all like to think there’s only one “right” way to measure customer experience, there is no one-size-fits-all solution every company can benefit from equally. New technology giving customers more power over their shopping experience continues to challenge retailers to step up to the … [Read more...]

Why Internal Alignment Is Key To Delivering Great Customer Experiences

The turf wars waged within any company can have a devastating effect on its ability to deliver a great experience to customers. Marketing can’t get along with sales, service departments blame store managers for dropping the ball––the conflicts can take virtually any shape. Building barriers … [Read more...]

Boost Customer Loyalty With An In-Store Suggestive Selling Strategy

Browse through any recent research of the retail industry and it won’t take long to see just how much consumer expectations are changing year-to-year. A recent report from Interactions found that 88% of shoppers are walking into brick-and-mortar stores after doing product research online. For them, … [Read more...]