4 Common Retail Customer Experience Mistakes To Avoid

It’s not hard to find stories of retailers making big strides forward with new approaches to customer experience. While these successes inspire other companies to take similar steps to strengthen their brand’s connection with customers, it’s equally important to realize strategy mistakes that can … [Read more...]

Bang & Olufsen Embrace Showrooming With Innovative Product Displays

Less than a year ago, the very mention of showrooming brought with it a wave of anxiety and unease as retailers struggled to figure out what the future would hold. As some called it the beginning of the end for brick-and-mortar, others got to work adapting themselves to these newly empowered … [Read more...]

3 Ways To Get The Most From Your Mystery Shopping Program

Getting an accurate read on how well your stores are generating the kind of experience customers are looking for can be a steep hill to climb. Using that data to know what steps you need to take to improve can be even harder. Mystery Shopping is one of a handful of ways retailers measure the … [Read more...]

3 Ways Retailers Can Empower Employees To Succeed With Suggestive Selling

When it comes to moving more products from store shelves into customers’ shopping bags, suggestive selling has been a go-to technique on the sales floor for decades. We encounter it in places like restaurants, convenience stores, and retail locations all the time––usually in the form of a simple … [Read more...]

New Study Sheds Light On What Customers Want In A Shopping Experience

Struggling to get a clear picture of what customers are looking for from their shopping experiences this year? As companies move in different directions with their in-store service strategies, knowing which approach will resonate best with your shoppers can be a difficult problem to solve. If … [Read more...]

What Do Retailers With The Best Customer Experiences Have In Common?

For retailers focusing on improving their customer experience strategy this year, it can seem like a daunting task. With many big names in retail shifting their approach, and some smaller companies quickly rising to the top with innovative new ideas, it can be tough to know what direction to go … [Read more...]

How Retailers Can Enhance CSAT With Mystery Shopping And Customer Intercept Programs

When it comes to evaluating customer experience, we all wish there was a silver bullet solution that could tell us the whole story. In reality, it’s a little more complicated. If you consider just how many separate pieces come together to create the overall shopping experience, it makes sense to … [Read more...]

What Retailers Can Learn From Story’s Unique In-Store Strategy

With big shifts coming to retail, it’s not hard to find brands thinking outside the box in hopes of stumbling on a new idea consumers will find fresh and exciting. One such store attracting the attention of some very big players in the retail world is Story, a small boutique in New York City trying … [Read more...]

Retail 101: What Stores Need To Know About Geofencing

If you’re new to mobile retailing and wondering how exactly stores are connecting to consumers through their phones, you’ll want to pay attention to geofencing. Just hearing the name alone, you may be picturing some kind of boundary––which is exactly what it is. But instead of a physical “fence” … [Read more...]

Future Retail: How Oculus Could Change The Shopping Experience

What comes to mind when you think of “virtual reality?” For most of us, it probably seems like a dated technology that never really took hold years ago. But if you’ve been paying attention to the headlines recently, you might be thinking twice about dismissing it so fast. Facebook’s Mark … [Read more...]