Future Retail: How Oculus Could Change The Shopping Experience

What comes to mind when you think of “virtual reality?” For most of us, it probably seems like a dated technology that never really took hold years ago. But if you’ve been paying attention to the headlines recently, you might be thinking twice about dismissing it so fast. Facebook’s Mark … [Read more...]

What’s A Bitcoin, And How Can Retailers Get Involved?

If global finance and economics weren’t already complex enough for you, bitcoins are here to make sure you’re fully confused. You’ve probably seen the term making headlines for the past few months and found yourself trying to wade through some pretty confusing concepts. If you came away scratching … [Read more...]

How Retailers Can Better Understand Net Promoter Score In 2014

Last year, the Net Promoter System (NPS) turned ten, but industry analysts and retail executives still don’t seem to have a definite idea of its real value to companies––retail or otherwise. While some have embraced it as the gold standard for customer satisfaction measurement throughout the years, … [Read more...]

How Retailers Can Use Customer Feedback Data To Improve Store Layout

It’s no secret design layout plays a huge role in the success of a brick-and-mortar store––after all, how many times have you been frustrated when trying to find your way around a sales floor that just doesn’t make sense? Industry experts have been going back and forth about what kinds of data … [Read more...]

3 Top Retail Trends You Can Act On Today

You don’t need me to tell you retail is changing fast, but with so much happening at once, it’s difficult to get real advice about trends you can start following today. Here’s your go-to guide to help keep you on top of retail developments while they’re happening so you too can be at the front of … [Read more...]

How Retailers Can Drive Growth With Experience-First Marketing

When was the last time you were truly blown away by your marketing achievements? If you’re still putting prospects and acquisitions at the top of your campaign, chances are you’re here in search of a new direction. Traditional campaigns are by no means obsolete, but consider for a second just how … [Read more...]

How Retailers Can Take A Lesson From Warby Parker’s Service Strategy

When we think of companies leading the pack in innovative customer experience ideas, New York-based eyewear retailer Warby Parker can’t be ignored. Starting as a strictly “ecommerce only” company designing all of their inventory in-house to avoid licensing fees, the founders quickly set themselves … [Read more...]

What Does “Mobile First” Really Mean For Retailers, Anyway?

Headlines urging retailers to focus on mobile shopping are everywhere these days, but very few are giving any explanation of what “mobile first” actually means and what you can do about it. If you’re tired of reading statistic after statistic only to be left scratching your head and need an … [Read more...]