Beginning in early November, Blu-ray implemented a $25 million dollar ad campaign in hopes to compete for consumer attention during this holiday season.
Sony’s brand focused on TV ads promoting the Blu-ray versions of highly anticipated movies such as The Dark Knight, Wall-E, and Hancook. With the economy already strapped, and the retail industry feeling the spending crunch, the campaign may have come off as a risky choice. Blu-ray devices start off at $250, and discs considerable higher priced than the DVD competitor. Was the campaign successful?
Home Media Magazine reported in December consumers spend over $60 million on Blu-ray discs. This increases the sales to 167% from previous numbers in November. It seems that Sony’s Blu-ray ad campaign was a good choice, especially with the help of support from PS3 compatibility.
For Sony, the recession strapped shoppers didn’t seem to have an effect on the Blu-ray sales, or did it?
