Ben & Jerry’s has launched a social media site/campaign titled “Imagine Whirled Peace” tying in both their new flavor “Imagine Whirled Peace” and 2008′s Peace Day on Sept. 21.
The site/campaign aims to build engagement and loyalty among the broader customer base which tends to be older as well as to gain new customers among the younger crowd.
Ben & Jerry’s will evaluate the success of the campaign based on registrations/postings on the peace site compared with metrics for its main brand site.
For More Information Click Here
