I came across an article on managesmarter.com emphasizing the importance of incentive programs during hard economics times to increase brand loyalty. The article mentioned that in order for your incentive program to be successful, it must encompass three elements: communication, motivation, and reward.
Communication- You must get the word out to your target audience clearly and efficiently.
Motivation- The goal must be realistic and attainable. If your incentive program gives points in increments of two and a prize offering starts at 150,000 points, then consumers will not be motivated.
Reward- Your rewards have to be great. A pen with your company logo for 150,000 points might not be as appealing as you think. On the other hand, a customer might just keep on purchasing your product if they know that enough points will earn them an Ipod.
