Category Archives: Case Studies

The Challenge: Launching the right product line is a complex endeavor for any retailer. The competition is stronger than ever and discriminating shoppers have increasingly higher standards within their level of expectation. Prior to the launch of a new Winter Holiday sweater line, a national retail apparel chain wanted to ensure that their product selection appealed to their target customer. Continue reading →

The Challenge: A respected national sporting goods retailer needed help in staying ahead of their closest competition. As the rival’s stores were often located within five miles of their own, our client needed to identify targeted opportunities that would maximize sales at the store level. Continue reading →

The Challenge: A national retail apparel chain set aggressive earnings goals. They hoped to increase overall earnings by improving conversion rates, boosting the number of units per transaction, and raising the average daily transactions in each of their 400 stores. Continue reading →

The Challenge: A leading cosmetic and fragrance company, discovered a significant defect in one of their antipersirant products. Even worse, over 15,000 defective units had already been shipped — to one of the largest retailers in the world. Continue reading →

The Challenge: Some of our clients spend millions of dollars each week making sure their product gets in front of the customer at exactly the right moment. But how can a client honestly know that their promotional events are being executed correctly? Did those promotions really look like the creative renderings seen in the design and marketing meetings? Our client demanded an objective response to these questions. And the answers would make a significant impact on subsequent decisions to continue implementation of their promotional campaigns. Continue reading →

The Challenge: Many store managers at a national drug chain appeared to be undermining both store associate behavior and training guidelines. As a result, the in-store performance of associates began to deteriorate. Even worse, customer perceptions of the chain’s overall service started to suffer. Continue reading →