Ensuring Accuracy and Peace of Mind: Promotional Compliance Assessment
The Challenge: Some of our clients spend millions of dollars each week making sure their product gets in front of the customer at exactly the right moment. But how can a client honestly know that their promotional events are being executed correctly? Did those promotions really look like the creative renderings seen in the design and marketing meetings? Our client demanded an objective response to these questions. And the answers would make a significant impact on subsequent decisions to continue implementation of their promotional campaigns.
Our Solution: ICC/Decision Services gave our client the objective, third-party perspective they needed to conduct an accurate assessment of their promotions. By visiting locations scheduled for our clientâs promotional events, our field reps were able to determine firsthand whether or not those events were executed properly. Our field reps took digital photos, verified accurate event set-up, and queried onsite promotional staff about their product knowledge.
Our field reps successfully audited a 10% sample. Thus we could quantitatively demonstrate to our clients that their promotional events were being executed successfully and accurately. As a result, our client effectively secured the ongoing business of CPG, a large consumer packaged goods brand.
How We Did It: On behalf of CPG companies, national marketing organizations and others, ICC/Decision Services has successfully audited hundreds of thousands of events across the United States. Using specific customized parameters based on our clients' own brand standards for measuring event execution, we can provide qualitative and quantitative data that help to assess promotions and to determine the effectiveness and compliance of onsite employees.
