Comments on: Chasing the Fidelity Mirage http://www.iccds.com/chasing-the-fidelity-mirage.html Enhancing the Customer Experience Tue, 13 Dec 2011 00:49:22 -0500 hourly 1 http://wordpress.org/?v=3.0.1 By: David Rich http://www.iccds.com/chasing-the-fidelity-mirage.html/comment-page-1#comment-691 David Rich Thu, 01 Oct 2009 06:21:58 +0000 http://www.iccds.com/?p=1277#comment-691 Jay...Thanks for your comment. I really enjoy your <a href="http://www.themarketingspotblog.com/" rel="nofollow">website</a> Nice job with your <a href="http://www.reexperiencestarbucks.com/" rel="nofollow">reExperience Starbucks </a>project! Jay…Thanks for your comment. I really enjoy your website

Nice job with your reExperience Starbucks project!

]]> By: Jay Ehret http://www.iccds.com/chasing-the-fidelity-mirage.html/comment-page-1#comment-678 Jay Ehret Wed, 30 Sep 2009 11:31:27 +0000 http://www.iccds.com/?p=1277#comment-678 I've never heard it explained this way, but I think it's spot on. In the beginning, Starbucks was about the experience and the customer. But I will differ from you/Maney on the convenience point. Starbucks is really not about convenience, they opened all those stores for the benefit of the stock price. They wanted to be able to show year-to-year sales growth. Now, they are just about selling stuff, any stuff to inflate the sales figures. I’ve never heard it explained this way, but I think it’s spot on. In the beginning, Starbucks was about the experience and the customer.

But I will differ from you/Maney on the convenience point. Starbucks is really not about convenience, they opened all those stores for the benefit of the stock price. They wanted to be able to show year-to-year sales growth. Now, they are just about selling stuff, any stuff to inflate the sales figures.

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