A growing number of retailers and big brands are connecting with consumers primarily
in their teens, twenties, and thirties through texting, also known as short message service or SMS.
Text messaging is a simple concept. Retailers place an ad either in a newspaper, magazine, TV, or radio. The ad highlights the special promotion and a shopper participates by sending a text message with a specific word or abbreviation to the short code in the ad.
Online testing and research firm Keynote Systems found that the average for a text response from a short code was approximately 9 seconds. The fastest response was less than 6 seconds. This study was based on SMS messages sent to 24 popular short codes.
For More Information Click Here
Effective test design tools and methods are not given nearly enough attention by most testers, regardless of which side of the "manual v. ,