A recent study by AMP Agency found that green attitudes and behaviors are less of a fad and instead are now the makings of a macro movement. The survey polled 3,2000 consumers ages 18-49 to capture opinions, beliefs and perceptions of people’s relationships with the “green movement.” Nineteen percent were defined as “influentials” or “Green Evangelists” who after learning that a company was environmentally friendly, were more likely to recommend the product or company to others.
What does this mean for brands?
Companies need to focus on creating environmentally friendly products/services to align with how consumers work and live. For instance, Toys R’ US introduced their new line of wooden toys a few months back. If a company has no way of “greening” their products or services, then they can focus on perhaps making their stores more energy efficient by changing the light bulbs or reducing waste by not using plastic bags.
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