Brands using EZ-PIC’s point-of-sale promotions will seeing a new redemption process. Parent company, Unicous Marketing, Inc. is partnering with Inmar to handle the coupon redemption processes.
EZ-PIC technology has enabled brands to target consumer with coupon promotions at the point-of-sale based on shopping behavior. The technology has been a huge win for brands over the years. Unlike mass coupon distribution via mail, coupons are specifically designed from shoppers who are purchasing items within the brands market.
The new partnership will help streamline the redemption process since EZ-PIC is expecting millions of dollars in redemptions this year. Of course, with the recession, the increase in coupon promotions is expected as consumers look for bargains. Point-of-sale promotions may be one the best marketing tools for brands in 2009.
In MSNBC article, John Thompson, Executive Vice President for Unicous Marketing, Inc., stated “Teaming up with Inmar on Conexions, the digital promotions settlement platform, gives our application the credibility that’s expected for managing promotional dollars.
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