Insights
Customer Experience: Americans Can’t Live Without Dessert
A recent USA today article discusses how despite Americans are trying to save money, dessert is one item they cannot give up.
“Even in a down-turned economy, dessert is an affordable luxury,” says Alison Nelson, co-owner of two Chocolate Bar boutiques in New York City. “I think we still need to do things for ourselves and things that make us feel happier. If you’re looking for a comfort food, dessert is one of those areas that people are going to turn to.”
Dessert orders can help increase the average check. Waiters shouldn’t even ask if a customer wants a dessert menu. Just put it on the table! I know that there have been times when I have said no to dessert but after looking at a dessert menu, I’ve changed my mind.
Thoughts?
