Customer Experience: Customers Watch Recipe Videos Before Purchasing
A recent article on Supermarketnews.com mentioned that an increasing number of retailers are using online cooking videos to draw shoppers to their stores. Customers watch an instructional video, print the recipe, and then add the ingredients to their shopping list.
I am use to seeing the pocket-sized recipes in-store but I think this is a great idea. Why? Well, first of all, this caters to the trend of more people dining in than out to save money. Also, people are visual. Videos help motivate customers to experiment with dishes.
What do you think?