When we think of enhancing the customer experience, we automatically think of current customers. Customer experience isn’t all just about the right now. What’s your customer’s experience like when they exit?
Andy Sernovitz’s blog asks marketers to think about creating blissful exiting experiences in combination with meeting current customer needs. There is an overwhelming dedication to implementing the best sales or environment to attract and retain customers, but exiting environment is often forgotten.
Sernovit’z advice comes from personal experience of having great customer care upon ending the need of services from various retailers and companies. The best companies, let their customer’s go with leaving a great impression. You could be proactive with refunds for services not used, before the customer asks. Or you could conduct simple exit surveys and offer to help make the transition. It’s all about allowing your customer’s to leave with a positive impression of your company. That’s creating full customer experience 360 degrees.
