Customer experience is a key indicator for various business aspects, not just about the customers. Robert Weinstein used his customer experience as a way to measure the anticipated future value of Las Vega Sands stock.
Weinstein’s article is exactly what good customer experience reporting and research will provide a company. Though, the author took took long check in lines, restaurant overflow, and crowded stores as a good sign LVS’s stock won’t decrease. As a competitor, I would know exactly where to hit LVS to draw customer’s away and hopefully put a dent in their market.
All companies, not just LVS, should be using customer experience reporting in their business strategy. The first impression from Weinstein’s reporting is he had a horrible experience during his stay. LVS should read Weinstein’s report and consider making simple changes to enhance consumer’s customer experiences. Though the report was looking into indicators on the amount of consumers, it’s those consumers who will either decided to return next time or go to their competition.
