I came across an interesting article discussing how department stores have differentiated themselves in the past, what they should focus on now, and what they should focus on in the future.
What happens when the majority of department stores sell similar brands at competitive prices? Retailers then need to start focusing on customer experience and customer satisfaction as differentiating factors.
For instance, retail electronics giant Best Buy offers in home tech support with Geek Squad.
Can you think of any other examples?
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