It was predicted that luxury hotels would be able to maintain pricing power well above inflation but this didn’t hold true. Starwood hopes to stimulate traveler interest in their Luxury Hotels & Resorts with print ads telling affluent consumers, “Life is a collection of experiences. Let us be your guide.”
A new Luxurycollection.com site offering travel advice and photography from National Geographic Image Collection was launched July 8 to convey this message.
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