Customer Intercepts

PROGRAM INSIGHT

The Customer Experiences that your customers have, or (more importantly) those shoppers who left your store without making a purchase hold the key to your company’s unlocked potential and untapped profits. What better way to learn about your customers’ opinions than to ask them immediately after their shopping experience has ended, while their opinions are fresh and their experiences are unbiased by passing time? ICC/Decision Services’ highly trained field representatives can learn the truth about the perceptions your customers have about your brand, but we do not stop there. We will help you analyze the information and create measurable results. 

BENEFITS

- You receive a fully customized program which allows you to sample specific types of customers, so your results will be meaningful
- You obtain objective and service-based responses that are fresh in your customers’ (or potential customers’) minds, revealing their in-the-moment perspectives of your store.
- Track feedback through our custom web-reporting tools, so you will see progress quickly.
- You learn why potential customers did not make a purchase.

HOW IT WORKS

We will station our skilled and qualified field representatives outside your retail locations to poll exiting customers face-to-face. Customers can be targeted based on demographics, whether or not they made a purchase, whether they were shopping alone, as a couple or with children, or virtually any other specification you request. Those customers complete a short, meaningful survey, and the results are carefully analyzed. We can break down the results by store location, chain, or individual visits. We give you the data, and work with you to translate the data into actions you can take to improve your customers’ experiences. 

CONTACT US

Learn more about how ICC/Decision Services can develop a customer intercept interview program to optimize your Customer Experience Management initiatives: What better way to learn about your customers’ opinions than to ask them immediately after their shopping experience in your store while their opinions are fresh and their experiences are unbiased by passing time? 

ICC Decision Services is a leader in customer experience management programs. Our services include mystery shopping, customer intercepts, competitive shopping, & compliance audits. We serve industries such as retail, restaurants, grocery, & drug stores/pharmacies.

Contact us today for additional information