Eateries found failing to deliver
Friday, May 25th, 2007Industry Survey reveals many chains disappoint customers
According to a Kanby Research Institute Study of 50 restaurant chains, very few actually meet customer expectations. Here are some of the winners:
-Starbucks (coffee category)
-Cracker Barrel Old Country Store (casual dining category)
-Bonefish Grill, Ruth’s Chris Steak House, Legal Sea Foods and Morton’s The Steakhouse (upscale category)
The study asked 3000 people to rate the chains on food, speed, cleanliness, friendliness and hospitality, asking, “Were your expectations met?”
