Customer Satisfaction: You Either Get It or You Don’t
Tuesday, July 10th, 2007This week brings the much-anticipated retail report, “Getting it Right at Retail”, released by Carlson Marketing and the Peppers & Roger Group, Minneapolis. After surveying approximately 1200 customers about their experiences with retail chains, the results may surprise you.
Topping the list is Barnes & Noble, where customers still value the pleasure of relaxing in the café with a cup o’ joe and a good hardcover book. Closely behind in spots 2 and 3, respectively, are Hallmark and Bath & Body Works. And the surprise? The names that dot the bottom of the list: WalMart, AutoZone and Macy’s.
