Using eMail to Foster Brand Loyalty
When are consumers most interested in your company? When they request more information. Today, email is the accepted method for doing so. Are you using this opportunity to cement customer relationships?When are consumers most interested in your company? When they request more information. Today, email is the accepted method for doing so. Are you using this opportunity to cement customer relationships?
The 2007 Retail Email Marketing Study conducted by Silverpop found that 73% of marketers send emails to new subscribers to confirm registration. That number is up substantially from 43% in 2005. However, only 17% of U.S. marketers tell the customer they will be sending a confirmation email. Why is this important?
When your customer asks for information, this is an incredibly ripe opportunity to reinforce your positive brand message. This includes reinforcing your brand name as part of the subject line. Including the customer’s name, along with strong branding and incentives to purchase, further enforces the bond and can increase your open rates by as much as 6%.
By slightly tweaking the confirmation message you’re using now, you can grow your brand and increase customer loyalty with minimum effort.
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