Safeway, one of North America’s largest food retailers, plans to remodel approximately 1,7000 stores by 2010. They have just completed the 1,000th remodel in Novemember.

Safeway is calling this remodel “The LifeStyle Concept.” The retail chain is looking to expand their product line and offer more variety. For instance, they have a floral kiosk that can provide arrangements for weddings, dinners, and other special occasions. The olive bar will offer a variety olives from a walk-around self serve bar. Some stores will have a Starbuck’s with in-store seating.

A store that relflects an individual’s attitudes, values, and lifestyle enhances the customer experience. Safeway is truly going for the “wow” factor.

A customer experience program can benefit retail chains that have recently gone through or are going through a remodeling period. Mystery shopping programs can help identify what changes have made the most improvement and the least. Also, it is important to make sure that all 1,700 stores provide the same customer experience.