For Earth Day on April 22, Toys ‘R’ Us launched an eco-friendly line of toys including Natural Wooden Toys, Natural Cotton plush animals, and Organic Cotton Dolls. More children and parents are becoming environmentally conscious and the introduction of eco-friendly toys by Toys ‘R” Us shows how the company is making an effort to cater to this lifestyle.

Toys ‘R’ Us further differentiates their product offerings and has a competitive advantage over other retailers who do not have an eco-friendly line. For children, they can enjoy the benefits of all natural toys that do not have chemicals or lead paint which other toys non eco-friendly toys might have.

Tags: Customer Experience, customer loyalty, eco-friendly, green rewards, toys

This entry was posted on Friday, April 25th, 2008 at 9:35 am and is filed under Customer Experience, retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.