Shopper Marketing Collaboration for Retailers & Manufacturers Lead to Increased Sales
Friday, May 23rd, 2008The Promotion Marketing Association released findings showing benefits of shopper marketing collaboration between retailers and manufacturers. Two-thirds of retailers who collaborated with manufacturers have seen increases in sales and improvements in profitability. Two-thirds of manufacturers who collaborated with retailers also saw an increase in profitability. Manufacturers also reported increases in sales, enhanced brand equity, stronger retailer relationships/greater cooperation and stronger consumer relationships.
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