A recent study by Mindset Media and Nielsen Online found that organic buyers are 153% more open to new experiences such as trying new foreign foods. The study also found out that affluence was not a major factor when it came to buying organic. It seems that buying organic is more a state of mind, not a “state of wallet”. Read more about this study here.

Tags: Customer Experience, mystery shopping, organic buyers

This entry was posted on Monday, May 12th, 2008 at 11:28 am and is filed under Customer Experience, Green Movement, retail. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.