Pollo Campero teams up with retail giant Wal-Mart to expand its reach to the nation’s growing Hispanic population. Wal-Mart already customizes some aisles to sell culturally attuned products to its large Hispanic customer base. The retail giant hopes that the addition of Pollo Campero will please their customers even more.

Pollo Campero hopes to have more than 20 Wal-Mart locations across the country by the end of 2009.

Tags: Customer Experience, customer retention, quick service restaurant, Wal-Mart

This entry was posted on Monday, May 19th, 2008 at 10:14 am and is filed under Customer Experience, Restaurants- Quick Service Restaurants. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.