In the late ‘70s and early ‘80s, Pathmark’s strategy was to sell lots of stuff at low prices. With food inflation, rising gas prices, and less to spend on groceries, Pathmark is returning to its low-cost, high volume roots. Last week, at the Irvington, NJ Pathmark, shoppers were loading up on the most heavily promoted items such as the 88 cent six packs of Canada Dry. Up to 20 Pathmarks will be converted to the new format this year. Although profit margins will be lower because items will be deeply discounted, Pathmark says they will make more money because volume will be up to 300% higher.

Will other supermarkets start to adopt this model?

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The intense heat across much of the U.S. sparked an increase in demand for items such as air conditioners, fans, cold drinks, and summer apparel. During the first week of June, sales for air conditioners increased 20%, bottled sales went up 4%, and 6% for swimwear over the same week in 2007.

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