Self-Service Transactions to Triple by 2012
Friday, June 27th, 2008There was a recent discussion on retailwire.com about self-service transactions. Transactions at self-service kiosks are expected to top $607 billion this year and grow to over $1.7 trillion by 2012. Retailers love self-service kiosks because it can significantly increase customer loyalty and customer satisfaction while reducing labor costs.
Self-service kiosks are great for those customers who want to be in and out of a store. There are shorter lines and less hassle. Or is there really less hassle? My experiences have been mixed. Sometimes the self-checkout system does not cooperate and that’s when things can become frustrating. Usually there will be one attendant watching over six machines. Consider yourself pretty lucky if the attendant is not helping out anyone else and can assist you right away.
Two weeks ago, I was at a grocery store picking up eight items. I started scanning items and then a glitch happened. I quickly started looking for the attendant who was helping another person. I had to wait maybe another 3-5 minutes as the attendant helped a first time self-service kiosk user. Retailers need to have adequate help for these self-checkout systems.
Will cashiers disappear by 2012?
There will always be cashiers. Self-service kiosks are great for quick service but cashiers can be a great opportunity to gain competitive advantage. Staff can provide extra customer service or promote and sell specials at the cash register.






