Four Minute Wait Can Jeopardize Customer Loyalty
Monday, June 30th, 2008Research indicates that a four minute wait at a grocery store line can jeopardize customer loyalty. Shopper’s satisfaction remains high when in line four minutes or less in all store categories. Club stores are the only exception where an average wait time slightly over four minutes was accepted. One study found that 43% of consumers said long lines would affect their decision to shop a particular retailer in the future.
