Retailer Saks Fifth Avenue Broadens Consumer Base
Saks fifth avenue has beein going through a retail rejuvenation that launched two years ago. The retailer now offers a merchandise mix with a greater range in price and style. Their three lines, “Park Avenue” classic, “Uptown” modern and “Soho” contemporary are aimed at a variety of ages and tastes. They can now reach a broad consumer base from the ultra-wealthy to the entry-level rich.
Keeping Current Customers Happy While Attracting New Ones
Though wealthier consumers are less affected with rising costs, they are still looking for deals. For the entry-level rich who can’t afford the top of the line yet, the lower price points will keep them fashionable without being too much of a burden on their wallets.
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