Verizon’s small- and medium-sized business customers participating in the Business Link Rewards program are now eligible for discounts and special promotions every time they shop at the Verizon Business Links Online Mall.

Small- and medium-sized business customers who use the Online Mall can get discounts from more than 350 retailers, including Best Buy, Dell Computers, Office Depot, Expedia, eBay and Target

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There was a recent discussion on RetailWire  regarding Apple’s customer service. In the last few months, they have boosted the number of “concierges” that meet and direct customers in its stores. If better customer service and more frontline staff can help boost sales then why aren’t more
retailers increasing their frontline staff? Apple can afford to hire more workers because they have the margins to do so. This is not the case for most retailers, especially with the current economic state.

Let’s say a retailer can afford to increase their frontline staff. Is that enough? What drives customers to Apple Stores in addition to customer service are the ambiance, layout, and design of the store. All these components make up the customer experience.