According to a poll conducted by Global Strategy Group, 87 percent of consumers are more likely to buy products from a retailer that is committed to environmentally friendly practices. Your retail business might be green and sustainable but do your customers know it?

A recent article in bizjournals.com said many business owners have already taken steps toward becoming more environmentally efficient by using sustainable facilities with low-flow water systems, florescent light bulbs, and paints with low levels of volatile organic chemicals. However, do customers know that a retailer is going green with these initiatives? It’s not enough for a retailer to go green. Customers need to SEE that retailers are going green.

What do you think?

At a couple of cupcake stores around the country, the frosting shot has emerged as a short-but-sweet pick-me-up. Ranging from 75 cents to a dollar, customers can order a shot of frosting about the size of a frozen yogurt sample.

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