Customer Experience: Starwood Launches 1st Branding Campaign for Luxury Collection Hotels & Resorts
It was predicted that luxury hotels would be able to maintain pricing power well above inflation but this didn’t hold true. Starwood hopes to stimulate traveler interest in their Luxury Hotels & Resorts with print ads telling affluent consumers, “Life is a collection of experiences. Let us be your guide.”
A new Luxurycollection.com site offering travel advice and photography from National Geographic Image Collection was launched July 8 to convey this message.
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Tags: Customer Experience, customer satisfaction, hospitality industry