Do You Know What it Means to be Green?
Most consumers say they are “going green” but for the most part there is still a lot of confusion with that the term means.
A national study, called Eco Pulse, found that 49% of respondents said a company’s environment record is important in their purchasing decisions. However, that number dropped to 21% when consumers were asked if this had actually driven them to choose one product over another. Although consumers are talking the talk, it isn’t translating into action.
The study also found that most Americans put their personal comfort ahead of the environment. The survey revealed that 46% chose comfort when they were given the choice between comfort, convenience, or the environment.
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Tags: consumer market research, environment, going green, Green Movement