Is Best Buy’s Customer Service #1?
Last year, Circuit City laid off thousands of its best-paid and most knowledgeable sales staffers, only to see them snatched up by Best Buy. Circuit City sales have plummeted while even in this weak economy, Best Buy is thriving because of its emphasis on customer service.
Across many industries, we’ve seen that the retailers that grow customer-service ratings the fastest have greater sales growth,” says Chris Denove of J.D. Power and Associates. “Prices have come down dramatically on electronics items, and at the same time, the complexity of the products has increased. Expert advice is more important than ever.”
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Tags: Customer Experience, customer loyalty, customer service, retail