A recent study by Mindset Media and Nielsen Online found that organic buyers are 153% more open to new experiences such as trying new foreign foods. The study also found out that affluence was not a major factor when it came to buying organic. It seems that buying organic is more a state of mind, not a “state of wallet”. Read more about this study here.

Tom Ryan of RetailWire.com recently started a discussion on greening loyalty programs. From chlorine-free diapers to recycled trash bags, brands are coming up with creative ways to join the green movement. How can you make your green customer loyalty program stand out? One way to make your loyalty program stand out is by having exceptional green customer benefits.

Green Customer Benefits

Many brands will offer reward points through a credit card or debit card. Customers can then use these points to donate to a “green project” of their choice that the brand supports. However, this only appeals to a select group of customers. The majority of customers would rather use the earned points to reward themselves. How can you provide a green reward system that can benefit more customers as well as the environment? Offer eco-friendly products such as green home products or organic pet toys.