According to BIGresearch, 86 percent of people are making adjustments to their lifestyles as a result of higher fuel costs, up from 76 percent at the same time last year.

Half of consumers surveyed are taking fewer trips to the store and shopping closer to home. More consumers are also leveraging the Internet. About ninety percent of shoppers said they research products online before buying in a store. They also use the internet to find store locations, hours and merchandise availability to prevent a wasted trip in the car.

For More Information Click Here

Most consumers say they are “going green” but for the most part there is still a lot of confusion with that the term means.

A national study, called Eco Pulse, found that 49% of respondents said a company’s environment record is important in their purchasing decisions. However, that number dropped to 21% when consumers were asked if this had actually driven them to choose one product over another. Although consumers are talking the talk, it isn’t translating into action.

The study also found that most Americans put their personal comfort ahead of the environment. The survey revealed that 46% chose comfort when they were given the choice between comfort, convenience, or the environment.

For More Information Click Here