Are Your Store’s Policies Hurting Sales?
Thursday, June 14th, 2007Customers frequently complain about overly rigid store policies, especially when it comes to returns. Store policies were cited by nearly 10 percent of those surveyed, with most grumbling over returns policies. Many stores formerly offered lax return policies, teaching customers to expect a ‘no questions asked’ attitude. But an increase in shoplifting and employee theft means a receipt is generally required to received a refund. Even then, the customer may only be able to get a store credit. Shoppers are not thrilled with the change.
