The Retail Consumer Dissatisfaction Survey, mentioned in this stores.org article, reveals that 33% of customers are unable to find a salesperson, 25% are ignored completely by assciates, and 6% leave because of lack of trained help. Poor customer service results in lower revenue. During hard economic times, retailers need to do whatever they can to make maximize revenue. Retailers need to make even more of an effort now to train their sales associates accordingly.

Tom Ryan of RetailWire.com recently started a discussion on greening loyalty programs. From chlorine-free diapers to recycled trash bags, brands are coming up with creative ways to join the green movement. How can you make your green customer loyalty program stand out? One way to make your loyalty program stand out is by having exceptional green customer benefits.

Green Customer Benefits

Many brands will offer reward points through a credit card or debit card. Customers can then use these points to donate to a “green project” of their choice that the brand supports. However, this only appeals to a select group of customers. The majority of customers would rather use the earned points to reward themselves. How can you provide a green reward system that can benefit more customers as well as the environment? Offer eco-friendly products such as green home products or organic pet toys.