Wal-mart will open Marketside grocery stores around “premium” offerings such as “meal solutions”. Market side grocery stores will be smaller in size and will focus less on price as opposed to rival Tesco-owned Fresh & Easy chain.

Retail giant Wal-mart has built its business around the low-price strategy. This strategy has been especially successful now during the economic downturn. During this past May, same-store sales excluding fuel rose 3.9 percent compared with the year-ago period. Not bad considering other retailers are closing doors and struggling with sales.

Given the current economic situation, is now the time to open “premium” stores?

Pollo Campero teams up with retail giant Wal-Mart to expand its reach to the nation’s growing Hispanic population. Wal-Mart already customizes some aisles to sell culturally attuned products to its large Hispanic customer base. The retail giant hopes that the addition of Pollo Campero will please their customers even more.

Pollo Campero hopes to have more than 20 Wal-Mart locations across the country by the end of 2009.