An interesting article by Brandweek.com, discussed current consumer shopping trends. Sourcing a BrandIndex poll in 2008, there is a strong consumer trend to stick with tried and true brands.
The poll reveals more insight into the customer’s mind then just what are the top brands. It proves the theory of customers buying with loyalty to long-standing brands.
For instance, a twenty-something may purchase Clorox because she or he grew up in a household that was brand loyal. Building loyalty with consumer’s is something all brands and retailers seek out. It also requires understanding of what your customer is looking for.
Customer’s tend to build loyalty to a brand and retailer when experiences are positive. Not just one experience, but consistent satisfaction with the product or retailer. Measuring your customer experience with survey’s, demos, and product promotion can help in understanding where your brand is lacking in image, value, and experience.
Brands and retailers that have successfully built a loyal customer base understand the importance of research. It’s the indicators of where your being successful with your customer’s experience and where there is room for improvement.
