Customers Say ‘Show Me the Green’

According to a poll conducted by Global Strategy Group, 87 percent of consumers are more likely to buy products from a retailer that is committed to environmentally friendly practices. Your retail business might be green and sustainable but do your customers know it?

A recent article in bizjournals.com said many business owners have already taken steps toward becoming more environmentally efficient by using sustainable facilities with low-flow water systems, florescent light bulbs, and paints with low levels of volatile organic chemicals. However, do customers know that a retailer is going green with these initiatives? It’s not enough for a retailer to go green. Customers need to SEE that retailers are going green.

What do you think?