FreshDirect: Expanding the Brand

Online grocer FreshDirect is expanding their brand in a new direction. They are offering their services to companies at lunch time.

As reported in the NY Times, FreshDirect started a community outreach program “Smart Eating at the Office” intended to spread healthy eating through the cubicles. Over the past decade, fast food chains and restaurants have reaped the rewards of employee lunch hours, but FreshDirect is about to change that.

Through their community outreach program, FreshDirect will sent it’s chefs and nutritionists to your office for a lunchtime briefing on healthy eating. Of course, the company expects a healthy investment of purchased grocery items for the office first.

FreshDirect is also partnering with Eating Well magazine to introduce a line of healthy vending machines for the office. Employees can save time and get healthy by getting a ‘Four Min Meal” from the vending machine.

What do you think about the online grocer expanding it’s brand appeal to office personal?