According to BIGresearch, 86 percent of people are making adjustments to their lifestyles as a result of higher fuel costs, up from 76 percent at the same time last year.
Half of consumers surveyed are taking fewer trips to the store and shopping closer to home. More consumers are also leveraging the Internet. About ninety percent of shoppers said they research products online before buying in a store. They also use the internet to find store locations, hours and merchandise availability to prevent a wasted trip in the car.
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